Business Assyst
Main Menu


Customer Loyalty & CRM expertise, practical business advice and management consultancy for companies in a wide range of industry sectors.  

The customer is KING and no company, whether successful or otherwise, can afford to ignore it these days. Business Assyst has an in-depth, practical understanding of the different issues involved in building customer relationships in a wide range of industries. We can help at all stages from initial strategy to supplier selection and implementation, and ongoing customer insight and campaigning.
Learn about loyalty by reading some of our Loyalty White Papers.

Chris Jacobs is the lead consultant specialising in customer loyalty programmes and CRM. He has worked in systems for over 35 years, the last 15 of which have been exclusively in consumer-focused marketing applications. He has been personally involved in the design and implementation of over 90 customer loyalty/CRM schemes. He knows what works in customer loyalty, and what doesn't. He is familiar with most of the customer loyalty and CRM solutions that are available and can offer practical advice on their strengths and weaknesses.

Chris graduated in Computational and Statistical Science. He held a number of Board positions at Thorn EMI Software before forming his own retail consultancy company, which was subsequently acquired by a UK plc. He founded Loyalty Logic in 1997 and remained as Managing Director until it was merged within The Logic Group in January 2006.

Chris is a Fellow of The Institute of Direct Marketing.

WATCH a video of Chris being interviewed by Michael Leander
Click for Video

Contact details are as follows:

Business Assyst Limited
11 Southern Haye
Hartley Wintney
RG27 8TZ United Kingdom

Telephone: +44 (0) 1252 843543
Mobile: +44 (0) 7799 606064


[CRM & Customer Loyalty]   [Loyalty White Papers]   [Glossary of Loyalty Terms]   [Business Advice]   [IT Consultancy]   [Interim Management]   [Links]